Web Design

Designing a marketing website to clearly explain a technical AR/VR product

June 2024 - April 2024

SpectoV

The Problem

The team needed a site that could express their product vision to users, partners, and potential donors — all without overwhelming them with technical jargon. They also wanted the site to stand out with a bold identity that matched their futuristic work.

https://landingpage-specov.vercel.app/

Outcome

The website helped communicate SpectoV’s mission effectively to multiple audiences. It gave them a platform to showcase their work, build trust, and generate interest from users, collaborators, and donors.

Case Study

Role: Web Designer

Overview

SpectoV is an AR/VR startup focused on building immersive solutions for accessibility and education. Their work includes real-time sign language translation, spatial learning tools, and guardian-assisted play spaces. The website was designed to tell this story with clarity, emotion, and energy.

Solution

I designed a fluid, scroll-based experience that introduced SpectoV’s vision in a narrative format. The homepage used bold gradients, motion cues, and color-blocked sections to break down product areas, impact stories, and calls to action for demo bookings or partnership inquiries.

My Approach

I structured the layout into four key segments — product introduction, feature highlights, impact stories, and conversion actions. The design leaned on AR/VR-inspired visuals like soft glassy textures, rounded frames, and animated transitions. Every section had its own visual rhythm while still tying into the brand as a whole.